Super Bowl Ads are Prime Targets for Parody,
Especially “Leaked” Ones
Larkspur, CA – February 1, 2013 – HireMojo, a Cloud Recruiting company targeting to fill 1 million jobs across the United States in 2013, today announced that it has released the first parody of a “leaked” Super Bowl advertisement.
The big game is still a few days away, but Super Bowl 2013 ads are already racking up dizzying numbers on YouTube. One Mercedes commercial has already surpassed 5.7 million views in a little over a week, and it’s easy to see why.
Mercedes enlisted the help of Sports Illustrated swimsuit cover model Kate Upton to wash their new CLA. And by “wash,” we mean deliver coy glances in the general direction of the car, with enough slow-motion hair-flips to fill a cool minute and a half spot.
“We appreciate what this car company was trying to achieve, but believe that they may have missed the mark with Kate Upton.” said John Younger, HireMojo’s President & CEO. “This ad is screaming to be redone with an entirely different staff.”
The power of parody has been demonstrated many times, including when HireMojo’s parent company, Accolo, made a parody of the infamous “Paris Hilton Inexplicably Eats a Cheeseburger While Washing a Car” ad. Featuring a far hairier model, Accolo’s version quickly racked up over 18 million hits on YouTube. This parody was so popular that it was later featured on the Carl’s Jr. home page next to the original.
HireMojo is the first intelligent Cloud Recruiting® solution, purpose built for connecting hiring managers and qualified candidates. HireMojo allows businesses to fill most jobs within a few weeks for under $300, HireMojo is on a mission to drop unemployment by 10% within the United States in 2013.
Producer : John Younger, HireMojo President & CEO
Director / Writer / Filming / Editing : Patrick Yore, Creative Director of Brainblaze Advertising & HireMojo
Star : Eugene
Thanks to everyone who helped make this happen!